Visual illusions remind us that we are not passive decoders of reality but active interpreters. Our eyes capture information from the environment, but our brain can play tricks on us. Perception doesn't always match reality. Scientists have used illusions for decades to explore the psychological and cognitive processes that underlie human visual perception. More recently, evidence is emerging that suggests many animals, like us, can perceive and create a range of visual illusions.

Why do we sometimes perceive static images as if they were moving? Visual motion illusions enjoy a sustained popularity, yet there is no definitive answer to the question of why they work. We present a generative model, the Evolutionary Illusion GENerator (EIGen), that creates new visual motion illusions. The structure of EIGen supports the hypothesis that illusory motion might be the result of perceiving the brain's own predictions rather than perceiving raw visual input from the eyes. The scientific motivation of this paper is to demonstrate that the perception of illusory motion could be a side effect of the predictive abilities of the brain. The philosophical motivation of this paper is to call attention to the untapped potential of "motivated failures", ways for artificial systems to fail as biological systems fail, as a worthy outlet for Artificial Intelligence and Artificial Life research.